Believe in yourself
- Client: Freedom Farms
- Year: 2022 - 2024
- Owner: Dana Cavalea
Overview
Freedom Farms is a U.S.-based direct-to-consumer (DTC) organic farming and food subscription brand dedicated to delivering fresh, chemical-free produce straight from local farms to customers’ doorsteps. With a strong network of partnered farms across multiple states, their mission is to make healthy, organic, and sustainably grown food accessible to every household in America. The company operates on a subscription-based model, allowing customers to receive weekly or bi-weekly boxes of farm-fresh vegetables, fruits, and artisanal products. While Freedom Farms had built a loyal offline customer base, their online presence and lead generation strategies were not producing results at scale. Their goal was to expand nationally, reach health-conscious families and eco-friendly buyers, and build predictable sales through social media and digital funnels — without overspending on ads or hiring a large internal team.
Freedom Farms approached Deveters LLC because their existing marketing strategy was not delivering qualified leads or turning prospects into paying subscribers. Despite having a great product and a powerful mission, their social media lacked direction, their content wasn’t connecting with their audience, and their paid ads were running without proper targeting or conversion tracking. On top of that, their CRM was outdated, making it difficult to nurture leads effectively — most inquiries went cold after the first interaction. The founders knew they had a strong market opportunity but lacked the systems, automation, and strategy to convert online traffic into loyal, long-term customers. They wanted a partner who could step in as a dedicated marketing team, fix their digital infrastructure, and create a scalable lead generation system that delivered measurable results quickly. That’s when they turned to Deveters LLC.
Before Deveters LLC
- Social media presence was inconsistent.
- Meta Ads with poor targeting and high CPL
- Customer journey Issue On Shopify
- Email Marketing Campaigns Not Placed
- Not Following Middle Of The Funnel Strategy
- No Re-targeting Campaigns
Sales
Business & Market
After Deveters LLC
- Cost Per Purchase From $98 to $45
- Ad Engagement Rate From 0.84% to 3.65%
- Coversion Rate From 3% to 17%
- ROAS from 1.9X to 53.86X
- Average Order Value From $135 To $198
- New Customer Rate Increase Upto 14.75%
Sales
Business & Market